RSS Feeds, Podcast and Blog have become integral part of businesses on internet. If you are not using them, consider them asap. I am listing the advantages of having them for your business
1) RSS Feeds: Using RSS, or Really Simple Syndication, a business can quickly and easily broadcast its corporate news and product information to customers, partners and journalists. Customers can subscribe to this and get updates instantly.
2) Podcast: Using Podcasting, a business can send their information in multimedia (Audio and Video) to their customers. Same as RSS Feeds, customers can subscribe to this and get updates instantly.
3) Blog: Business Blogs brings you and your customers closer, it increases interactiviy and informality with the customers. This will let you know more about your customers, their demands and complains.